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Cradle to Cradle Writings
 

Authored by William McDonough and Michael Braungart

 

Cradle to Cradle: Remaking the Way We Make Things
William McDonough and Michael Braungart co-wrote this design manifesto in 2002. The book calls for the transformation of human industry through ecologically intelligent design. Through case studies of their work, McDonough and Braungart outline their design paradigm and the vision for the Next Industrial Revolution. 
 
McDonough, William, and Michael Braungart. "Cradle to Cradle: Remaking the Way We Make Things." New York: North Point Press, 2002.
 

Commissioned by The City of Hannover, Germany in preparation for the World’s Fair, EXPO 2000, William McDonough developed a set of principles inherent in sustainable design. These so-called Hannover Principles are intended to inspire individuals involved in design at all levels – products, buildings, communities – to “meet the needs and aspirations of the present without compromising the ability of the planet to sustain an equally important future.

 
McDonough, William, and Michael Braungart. "Hannover Principles: Design for Sustainability". Hannover, Germany. 1992.
 
Beyond the Triple Bottom Line: Designing for the Triple Top Line (excerpt)
McDonough, William, and Michael Braungart. “Beyond the Triple Bottom Line: Designing for the Triple Top Line”,
Corporate Environmental Strategy, Volume 9, Number 3 (2002).
           
McDonough, William, and Michael Braungart. The Extravagant Gesture: Nature, Design and the Renewal of Human Industry.” Sustainable Planet: Solutions for the Twenty-first Century, edited by Juliet Schor and Betsy Taylor (2001).

 

Applying the Principles of Green Engineering to Cradle-to-Cradle Design
McDonough, William, Michael Braungart, Paul Anastas, and Julie Zimmerman. “Applying the Principles of Green Engineering to Cradle-to-Cradle Design.” Environmental Science & Technology December 1, 2003: 434A-441A.

 

William McDonough's additional writings.

 

Michael Braungart's additional writings.

 

 

Authored by MBDC Staff

 
 
Bolus, Jay and James Ewell. Sustainable Packaging. An independent supplement by Media Planet to Los Angeles Times. August 2011.
 
Bolton Steve. Booklet presenting an executive vision and management strategy to realize eco-effectiveness. May 2010.
 

Design in Harmony with Natural Cycles

Bolton, Steve. "Design in Harmony with Natural Cycles: The Cradle to Cradle Framework.” CHEManager Europe January 2010.

 
Ewell, James. Description of the partnership between MBDC, Nestle North America, Whole Foods, and GreenOps to close the loop on plastic water bottles. August 2009.
 

Sustainable Business: Minimization vs. Optimization

White paper outlining MBDC's perspective on moving from a focus on eco-efficiency and cost savings alone, toward eco-effectiveness, enhanced reputation, innovation and leadership through sustainability.
 

Design for the Next Generation: Incorporating Cradle-to-Cradle Design into Herman Miller Products

Rossi, Mark, Scott Charon, Gabe Wing, and James Ewell. “Design for the Next Generation: Incorporating Cradle-to-Cradle Design into Herman Miller Products." Journal of Industrial Ecology Volume 10, Number 4 (2006).

 

Essential First Steps to Sustainability

Bolton, Steve. “Essential First Steps to Sustainability.” FLEXO Magazine Winter 2008: 13-15.

 


 
 
 
 

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